Featuring a foreword by Turning Point USA's Charlie Kirk!
Winning the Social Media War provides a playbook for conservatives to gain followers, influence, and affect public policy change in politics and on social media.
Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.
About the Author
Alex Bruesewitz is a top conservative political consultant. He advises members of Congress, the Senate, former White House political appointees, and other influential conservative leaders on their public policy and political strategy needs. Since the founding of his consulting firm X Strategies four years ago, he has consulted dozens of political campaigns with a high success rate.
Charlie Kirk (1993–2025) was the founder of Turning Point USA and Turning Point Action, two ofthe most influential political youth organizations in the United States. Reaching more than 100 million people each month on social media, Kirk was named by Axios as one of the “top 10 most engaged” voices online. He was the bestselling author of Right Wing Revolution, The College Scam, The MAGA Doctrine, and his upcoming book Stop, in the Name of God releases on December 9th, 2025. He also hosted The Charlie Kirk Show, a nationally syndicated program that ranked among the top-10 news podcasts and aired on more than 250 radio stations across the country.
